The client pulled to up to our first meeting in a black Beemer. She was wearing the latest fashion from Theory - all black. We couldn’t help notice the striking black logo on her business card. We immediately had the brand vision and away we went.
What had been unapparent to others, was quickly evident to Double-0. The answer was right there in the name. ONYX needed to leverage the gem it represented and mature into an all black brand. Our creative team set its sights on designing a classy, sophisticated look of black & white that would suit Audrey Hepburn, Jackie O, Grace Kelly and Ingrid Bergman. Everyone at ONYX quickly embraced the black & white strategy and never looked back. Today they are the benchmark for what is stately, refined, and elegant in local fashion.
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