Hoist Away Bags

Raising the internet sails

When Hoist Away Bags asked us to help launch this new brand, needless to say, we were pretty excited. What's not to love about their story; Every bag is 100% custom, reconstructed from recycled sails. In fact, each bag has the story of its sail sewn right inside.

We set sail on building Hoist Away's corporate website. Our mission was simple - Bring to life how each bag is completely custom, using the key elements of a recycled sail. And bring sizzle to the lifestyle of owning these works of art. At the same time, our critical task was to speak to a much larger audience than sailors int he messaging and visual execution. After all, these bags are perfect whether sailor or motorboater, salty dog or landlubber, urban dweller or weekend DIYer.