First Ipswich Bank

Face Time Campaign

Real people. Real stories. Real situations. That’s what we love about the “Face Time” campaign created for this historical community bank. And it’s what we enjoyed about First Ipswich Bank.

Bank employees and the production crew stood off to the sidelines, howling as the Bank President sank up to his calves in the Ipswich clam flats. But that’s what makes this campaign authentic - A priceless component of building a local bank brand personality. The Bank graciously agreed to use real employees, real clients, in real situations, all to emphasize a major philosophy behind what makes the Bank special - Being out in the community with customers and being responsive to their needs. Financial services marketing can generally skew toward the safe “happy family” stock photo, with little brand differentiation. Not First Ipswich! They wanted to break out of the mold and create a unique advertising message. Congratulations to our friends at First Ipswich.

Thanks for braving the elements with us First Ipswich Bank. Let's bring our clam fork next time.