Everybody uses social media, there’s no avoiding it. It’s our number one place to stay connected to friends, family, colleagues, news, and and brands we admire.
There are now more than 2.3 billion active social media users, which makes social media an unavoidable part of your marketing strategy. Unlike the past where marketers blindly advertised and hoped for the best, social media provides your company the opportunity to engage with customers in real time. Customer complaint? You can solve it. Positive customer review? You can thank the user and offer a gift or promotion.
Simply being there isn’t enough. Your company needs to engage and interact to grow a loyal following.