At any moment we could be right in the throes of a major catastrophe. What will we do if it erupts? How will we communicate with our families that we are okay? How will we know what is happening and how we can escape the epicenter of the mayhem? How will safety authorities and first responders assist us? Patrocinium Systems figured it all out with their incredible technology. In fact, technology that was the equivalent of 911 systems of the future, still in development stages.
The challenge? Humanizing a sophisticated technology so individuals and institutions would understand how this new tool fit into their daily lives.
Our visual strategy, in this website and in other mediums, was to create what life looks like in a safe world where people can be at peace knowing they have a personal safety system watching over them – anywhere, anytime. Our visuals showed the technology in action amidst one’s typical day, while simplifying the technology to demonstrate the various features it offered.