We wanted to create something unlike any other restaurant website. With Brazo, we wanted to create a visual escape that depicted the vibe, pulse and culture of Latin America. After all, this was no ordinary culinary experience. We dove into South American, Latin American and Cuban travel guides to appreciate what it was like to live in these regions. In time, we understood the style of imagery that captured the essence of life in far away Latin worlds.
With this knowledge of real life in Spanish-speaking cultures, wet set out to design a website that felt like environmental images were the aperitivos, lifestyle shots were the entrantes (entree), food shots were the postres (dessert) and interior shots of the restaurant were the cocteles (after dinner spirits). And of course, the site's color palette uses a wealth of warm Latin tones comprised of burnt umber, rich sangria red, equator yellow and persimmon. Buenísimo!