One of the many exciting things about the Timberland brand is their unwavering commitment to being green. Whether creating footwear and clothing from recycled materials, or reconstituting outdoor billboard wraps into totes, few companies place as much value in being socially responsible. So we were pretty stoked when Timberland asked us to participate in the Earthkeepers campaign.
The fun – and challenge – of the Earthkeepers effort was the breadth of audiences we were targeting. The products ranged from high-end footwear and clothing for the urban fashionista, to cross-trainers for the outdoor enthusiasts. It tests our creativity and ability to understand consumer nuances, but any opportunity to work with a green pursuit is a worthy notch in our brand’s legacy.