Double-0 Social Shop

What's Your Social Media Strategy?

Everybody uses social media, there’s no avoiding it. It’s our number one place to stay connected to friends, family, colleagues, news, and and brands we admire.

There are now more than 2.3 billion active social media users, which makes social media an unavoidable part of your marketing strategy. Unlike the past where marketers blindly advertised and hoped for the best, social media provides your company the opportunity to engage with customers in real time. Customer complaint? You can solve it. Positive customer review? You can thank the user and offer a gift or promotion.

Simply being there isn’t enough. Your company needs to engage and interact to grow a loyal following.

ONYX Social Media

Their new corporate website was the beginning of the black theme, paving the way for solid brand identity throughout all future communications.

Next up was developing a strong social media presence to create a dialogue with current and future clientele. Our goal was to establish an unforgettable visual presence, and never, never waiver from the black and white imagery. Through a consistent look and approach, the ONYX brand started to separate itself from the clutter of information coming at people in their social feeds.
The strategy was effective: empower a woman to dream who she can be. We used an entertaining mix of lifestyle shots, celebs wearing ONYX lines, glamour pics, insights, fashion news, provocative imagery, and a general homage to classy ladies we adore.

Consistency is the name of the game. We’ve never looked back and questioned our use of black only. Black defines the sophistication and elegance of the brand and the lines ONYX carries.

Creating Warmth & Fuzzies

How do you build a brand socially? Have fun. Let your hair down. Don’t take yourself too seriously. And most of all, keep it fresh!

When asked to build CrazeeHeads’ social brand, we put our “skier’s hat on” (pun intended) and gave skiing families what they want. Skiing is a culture, just as much as it is a sport. Therefore, we needed to play into the culture and make an emotional connection between the consumer and these fuzzy helmet covers.
We provided product news, lifestyle imagery that created an emotional bond with the product, historical retrospectives, industry news, holiday messages and more. We even had fun with the brand identity, creating a series of “crazee” ski images.

Let’s face it…dedicating resources, time, and manpower to build a social presence is daunting. Solution: Hire a partner who actually enjoys it.

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