For nearly a century Marshmallow Fluff and the Fluffernutter sandwich have been American icons.
Generation upon generation have enjoyed the sweet goodness of this marshmallow creme, passing on the fun and the flavor to their kids. Therefore, the legacy of this classic was an important feature to leverage in our national print advertising campaign.
What our marketing research uncovered was surprising. Despite the fantastic product recognition, families were unfamiliar with the possibilities for use. In particular, the 110 recipes found in the Fluff Yummy Book. The campaign set out to create an awareness for the multitudes of recipe options using Fluff and bring families together again to enjoy this timeless treat from the turn of the century.