Brand Consistency to a T
Their new corporate website was the beginning of the black theme, paving the way for solid brand identity throughout all future communications.
Next up was developing a strong social media presence to create a dialogue with current and future clientele. Our goal was to establish an unforgettable visual presence, and never, never waiver from the black and white imagery. Through a consistent look and approach, the ONYX brand started to separate itself from the clutter of information coming at people in their social feeds.
The strategy was effective: empower a woman to dream who she can be. We used an entertaining mix of lifestyle shots, celebs wearing ONYX lines, glamour pics, insights, fashion news, provocative imagery, and a general homage to classy ladies we adore.
Consistency is the name of the game. We’ve never looked back and questioned our use of black only. Black defines the sophistication and elegance of the brand and the lines ONYX carries.