This could be one of the most intriguing products we've worked with in decades. Most of our clients are touting new technologies, cutting-edge thinking and new frontiers. In this case, AES-IntelliNet is leveraging an old-school (seemingly outdated) technology to outpace new technologies - Go AES!!!
The technology, you ask, is radio. Here they are in a communications era where VOip and internet are the flavor of the day. It’s these technologies that customers just assume are the most advantageous. But it is radio that is impervious to ever-changing FCC regulations, interrupted internet connections, failed phone lines, and the like.
Our job was to give a contemporary look to a technology that was considered a dinosaur. Visuals, messaging and the brand strategy all worked in concert to instill confidence, clearly stating the advantages of radio. Ultimately, we had to bring the key value proposition to life – Radio is simply immune to any obstacle; government, geography or otherwise.